Using Social Media as a Small Business

OMG, it’s Monday! Let’s post something awesome. 🚀Social media for small business is a great equalizer. Even the smallest brands can use it to massively increase online customer interactions. So, why do so many brands suck at it?

“Social media is about sociology and psychology more than technology.” – Brian Solis

There’s a whole world of untapped customer interaction potential on social media. But when you’re a small business, it can be difficult to dedicate the resources needed to take advantage of that world.

Nailing social media as a small business does take work, but the payoff is a much stronger connection to your customers.

Small business social media is more about meaningful customer interactions than it is about making jokes and sharing memes. Leave those to the big brands with the blue checkmarks and a team of social media specialists.

For your small business, social media should be used to connect with customers who may be talking about your brand. It’s easy to find them!

For example, if you search for your company name on Twitter, it will give you a feed of all the tweets that mention your company name. This is an easy way to find out what customers are saying about you, then reply to what you want.

How do I use other social media platforms as a small business?

Each channel on social media has its own distinct vibe. Let’s take a look at 2 very different video platforms as an example.

YouTube is a great way for some small businesses to show off authority in an industry. You can create how-to videos and before-and-after compilations to increase customer engagement. Use YouTube for high-quality content and instructional videos.

On the other hand, TikTok has become a popular platform for users to make jokes and share hilarious audio. If you can pull off this type of social media as a small business, then go for it. You’ll be surprised by how future customers will appreciate a business that can make a good joke.

Before posting anything, go spend some time on each channel to get a feel for it. Then get started.

First have fun.

If you get no views on a video or some internet troll decides to bad-mouth you for no reason, don’t get discouraged. Just remember to have fun with social media. Trying too hard will get you nowhere in the volatile landscape of changing trends and pre-formatted memes.

Have fun with it, and your customers will then have fun with you, too.

Browse some social media platforms to determine which one or two you think your business will shine on. Then, create an account and start posting. Have fun!

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Social media can be hard for small businesses to get right. Escape Plan creates social media campaigns with custom graphics and content for companies just like yours. Contact Us Today

Let’s grab coffee soon,

Drew Horine, Founder & Chief Creative