Employers often direct their employees to be creative during office meetings and brainstorming sessions. But, sharing your personal ideas can invite criticism and judgement from the group — or the boss.
“When you say you don’t like my idea, you’re actually rejecting someone’s perspective or point of view, which is dangerously close to rejecting that person,” says researcher Jack Goncalo.
But you can’t substitute creativity.
As employers, our challenge is to encourage team members to share creative ideas AND provide an environment where they won’t be smacked down for doing it.
Clearly define the rules around brainstorming and idea generation to bolster each individual’s confidence in safely sharing their thoughts.
Provide opportunities to explore ideas in a fail-fast, no consequences format.
Reward employees for generating new ideas, even if they don’t work out.
Encouraging creativity can uncover tremendous growth opportunities in your business. So it’s important your employees feel their workplace promotes their creative ideas and their creative ways of executing them.
This week, make a game plan to allow your team to explore creative ideas without consequence.