Rise and shine, it’s Monday! ☀️Can you believe we’re already in Q4?!?

As 2020 approaches, it’s a perfect time to start setting business goals for the new year. Let’s talk about how you make sure those goals are realistic and achievable.

“Never quit. It is the easiest cop-out in the world. Set a goal and don’t quit until you attain it. When you do attain it, set another goal, and don’t quit until you reach it. Never quit.” Bear Bryant

We all have goals, personally and professionally. As a business owner, it’s not enough to tell yourself, “I want to close a million-dollar client by the end of the second year.” It’s crucial to think about the steps to take in order to get there.

It still isn’t enough to set your goals then start working toward it. Have a plan of accountability, communication, and strategies as we head into the final quarter of 2019.

Set up the time with your team to discuss these goals and have a prioritized list of accomplishments you want to achieve. It’s OK to start small. For example, landing that million-dollar client might just start with a higher client retention rate or landing smaller clients first to build a reputation.

And of course, ask yourself if your business goals are reasonable. While it might be nice to land that million-dollar client in your first year of business, is that a realistic goal?

While determining what you want to achieve, think about how much growth will come with those achievements as well. As we wrap up 2019, apply this thinking to short-term goals you can accomplish by January, as well as your goals for 2020.


When you set your goals, write out the steps you think it’ll take to get there. Then start grinding.

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Let’s grab coffee soon,

Drew Horine
Drew Horine, Founder & Chief Creative