We need to take a break from our usual Rocketfuel to address the giant elephant in the room. Coronavirus (COVID-19) has had a massive impact on the day-to-day business of the entire planet. While we can’t solve every problem related to it, we can do something.
“The best leaders blend courage with compassion.” – Robin Sharma
Terrifying, unprecedented things have happened throughout our history. From the plague to World War II to 9-11. Future generations will judge us not by the events themselves, but by our response to trying times.
Stay Positive
Our social media channels are focused on delivering positive, inspiring stories and useful information to help you grow your business.
We will not publish stress-inducing news reports about the Coronavirus pandemic. Nor will we make light of it with insensitive memes belittling people’s fears.
Be Practical
We understand the many school, childcare and event closings have placed a real hardship on people. And yet, small businesses still need to bring in money to support their families and employees.
Escape Plan Marketing is open for business during this crisis. In fact, we’ve been slammed with last-minute, emergency work to help our clients address it.
We are still available for meetings. If getting out places an emotional or logistical hardship on you, we’re happy to meet over video-conference or simply reschedule. We won’t judge if your kids are in the background or your pajama fashion sense.
Please let us know if you need graphics, blog posts or other online content related the Coronavirus outbreak. Our team is skilled at crisis communications and we will not raise our rates to take unfair advantage.
For clients on our monthly points package, we are happy to shift activities for you over the next couple of weeks.
BTW, thank you all to all our clients for your patience as we work to get all projects and messaging live as quickly as possible.
Show Compassion
As you go the grocery store or scroll through Facebook, you will encounter people who are genuinely afraid. It’s easy to discount their fears as an over-reaction to media hype.
But, that doesn’t help anyone.
Instead, be a voice of compassion. Listen to people. Acknowledge their fears. And encourage them that it’s going to be okay.
We’re all in this together.
Decide today to be part of the solution.
- Give help wherever you can.
- Take care of someone’s kids so they can work.
- Check in on your neighbors to see if they need anything.
- Share an inspiring or funny story to brighten someone’s day.
Nobody can do everything. But, everybody can do something.
Let’s grab coffee soon,
Drew Horine, Founder & Chief Creative
