A simple “We’re sorry that this happened, please contact us at 555-867-5309 so we can make this right” will do wonders on how people perceive your customer service. This single factor can influence their decision to sign up, shop, eat, purchase your products, visit your store or more.
Word can travel fast in communities — especially for a local business. A few bad experiences blowing up your Google Business listing can literally end your company.
How do you protect yourself? Make sure you have plenty of good reviews to cover the occasional mishap. That means encouraging your loyal customers to get the word out for you. Make it simple for them to let other people know that your company is trustworthy, high-quality, and reputable.
Only 40% of small businesses encourage customers to leave positive reviews. Are you in that 40%? If not, get going.