Grab your coffee, it’s Monday! ☕️In today’s Rocketfuel, we’re going to learn 6 steps to help you better connect with your customers.

“Know what your customers want most and what your company does best. Focus on where those two meet.” – Kevin Stirtz

Do you know who your target customers are and what they want? Creating customer profiles will help you understand and connect with them on their level, not yours.

It’s important to understand your customers and shift your business and marketing strategies to fit their needs and wants into the equation of your business. Without first considering what your customer really cares about, it’s difficult to make products and provide services they truly want.

Here are 6 steps to create customer profiles to better connect with customers:

Step 1: What’s the problem?

What are your customers coming to you for? Are you providing a specialized service that requires skill and experience? Expand on that and create realistic scenarios in which someone will come to your business.

Step 2: X marks the spot

Create a customer journey map that simulates how a customer might find you. Maybe they’re planning a big event and need high-quality products like yours to pull it off. What steps are they taking to realize they need you and your business in order to be successful?

Step 3: Demo, demo, demo

One of the most important parts in the process to create a customer profile is to outline who your targets are. Are they other businesses or are they the general public looking for your services? Are they event managers or staff coordinators who need your services? Create an outline of demographics.

Step 4: Scope out your industry

Determine the major pitfalls of your industry and see where you fit in. This helps you put yourself in your customers’ shoes and connect with your customers on a level they’re already familiar with. Execute products and plans that truly help customers solve these problems, not just lining your own pockets.

Step 5: Create the customer profile

Build at least three customer/buyer personas that outline who they are, how much experience they have in their field, what they’re looking for in your industry, past problems they have, and the solutions they want. We highly recommend interviewing real people who fit within the target you define in Step 3.

With these, you can connect with your customers because you’ve taken the time to understand them.

Step 6: Never stop improving

Every three months, review these personas and continue to create customer profiles. Or, iterate on the current ones to tweak and shift your marketing strategies.


Build at least three customer profiles (or have us do it for you). If you already have three, review them and make adjustments to better connect with customers.

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Escape Plan MarketingYour customers may know you, but do you know them? Escape Plan creates buyer personas, marketing campaigns and social media strategies that attract new customers to companies just like yours. Contact Us Today

Let’s grab coffee soon,

Drew Horine
Drew Horine, Founder & Chief Creative