🚀Words are a valuable asset for promoting your business – if they’re used effectively. From your online website to your social media platforms, words really make up a massive part of your online presence as a business and a brand.

Today, we’re going to share some essential writing tips for communicating with your customers, clients, and overall audience.

Power In Words

Words, whether used for a business purpose or not, have power. They are used to communicate intention, meaning, and ideas to whoever is reading them. Words work together to tell a story, to create a sense of relation between people, and they can make all the difference for you and your business.

When it comes to your business, the way words are used can be especially important! For example, consider your website. Most sites will have multiple landing pages that range from an “About Us” to a blog section (like this one!). All of those pages will have words of some kind on them.

The words there are going to tell your business’ story to visitors. From the history of your business to descriptions of the products or services you offer, your business’ words should leave an impact on your audience!

Questions to Ask When Writing for Your Business

When it comes to the language that you use to describe your business, there are plenty of things to consider. Some questions to ask yourself include:

  • What kind of story do you want to present?
  • What overall tone do want your brand to have? Serious, friendly, formal, approachable, open?
  • Who is your audience?
  • What kind of format do you want to present your content in?

The great thing about the above questions is that they all inform each other! Who your audience is can inform the kind of tone you have. What kind of story you want to put forth connects with the kind of audience you have and so on.

Answering those questions is an important part of the process when it comes to the words and language that you want to use in relation to your business and brand. Whether you are the one writing the words or you choose to work with a creative agency, take time to think over what you want your business’ words to do for you.

Words have a power behind them and it can be beneficial to recognize this while crafting the story you put forward!


Make a list of a few different tones you can test out in the words related to your business. How does each different tone affect your understanding of your business?

Increase Your Engagement

Escape Plan creates social media content that increases brand awareness and customer engagement. Let’s have coffee and talk about how our digital marketing strategies can make your online content stand out!

Escape Plan Marketing