Over 8 in 10 internet users will use a smartphone to access the web regularly in 2017 (eMarketer). According to Google, those users are 5 times more likely to leave your site if they don’t have a good mobile experience.
So, what’s a good mobile experience?
Don’t make the mistake of redirecting to a low-powered “mobile site.” Removing features or stripping down your design will just frustrate smartphone users. In fact, they’re liable to pull up the desktop site to see what they’re missing. Guess how, they’ll feel when it doesn’t work.
Instead, your website should naturally adapt its layout to accommodate any device. Web developers call this responsive design. You can think of it as responding to customers on whatever device they choose to use.
Before launch, test your website across all major browsers on PC, Mac, Android and iOS devices. If it doesn’t work everywhere, it doesn’t work.