Tip sharing is always extremely popular around the New Year’s. You’re actually reading an example right now!
Make your suggestions stand out by offering unique tips related to your industry. This places you as an expert in your field and gives your customers something unique to take away!
For example, if you’re a construction company who does home renovations, you can share some basic tips for homeowners who might be looking to make simple and easy-to-do changes in their home during the New Year without going into a full renovation.
Lean Into the Spirit
You can completely ham it up with the New Year’s content marketing! Consider your social media and your website as fantastic starting points. Sprinkle in some fireworks or 2021 glasses for a bit of fun. Or perhaps work with a fun, New Year’s themed color palette for your social media content.
Another idea might be to share what some of your general plans are for the new year in a social post. Are you bringing in a new team member or incorporating some new tech advancements that have been made? Share that news!
Embracing the spirit of the New Year can be a fun way to step up your marketing efforts for a select period of time! It gives you a chance to connect with your audience and customers in a relatable manner that can go a long way to helping your business stick in their minds as the New Year goes by.
Create and schedule 5 social media posts featuring tips that tie to your business or industry for the New Year.
Kickstart Your 2021 Marketing
Escape Plan creates social media content that increases brand awareness and customer engagement. Let’s have coffee and discuss how to kick-start your marketing for 2021!