Listen up, it’s Monday! 🎧 Today, I’m going to reveal the most valuable audiobook I’ve ever listened to about business. So pop in those ear buds and let’s get started.
“If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!”
–Michael E. Gerber
Most people start a small business to escape the corporate grind. Sick of being tied down to the man, we pack up our skills and strike out on our own.
It doesn’t take long to learn that our fledgling company can’t run on widget-building skills alone. It takes accounting, sales, marketing, and even janitorial work to keep it going.
With each new job comes a new hat we need to wear. And each new client becomes a new boss we have to answer to.
Pretty soon, fatigue sets in and we feel trapped by this thing that was supposed to set us free.
But, it doesn’t have to be that way.
In his book, The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, Michael E. Gerber outlines a different way to run your company.
Told through the storyline of business coaching with a fictional pie-maker, Gerber explains how entrepreneurs become slaves to their business and how to escape that trap.
Unlike the countless hyped-up business and self-help books for entrepreneurs, The E-Myth Revisited contains practical steps to help start or reset your business on the right path to success.
It’s a guidebook for creating a business the works for you, and even without you.
If you or someone you remotely care about are thinking of starting your own business, read this first. If you’re already neck-deep in the thick of it, reach up and grab this lifeline.
These practices are revolutionizing our business at Escape Plan. But, I gotta tell you, I wish I’d read this one before starting the company.
Challenge
No time to read? Me neither. Download this book on Audible.com and listen to it on the go.
FYI, I am not an Audible.com affiliate and don’t get any cash from you clicking through the link. It’s just that good and I want you to read it.
Need a Daily Dose?
We love to share content that helps you grow your business. Follow Escape Plan Marketing on Facebook, Twitter, LinkedIn, and Instagram for your daily dose of Small Business Rocketfuel.
Let’s grab coffee soon,
Drew Horine, Founder & Chief Creative
Drew Horine is the founder of Escape Plan Marketing, specializing in SEO strategy, AI-assisted content systems, and measurable growth for Charlotte-area businesses. A creative at heart, you'll spot him regularly playing guitar at his favorite local music venue.
