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Enterprise Marketing Plans2020-07-15T14:16:58-04:00
Enterprise Marketing Plans

Agile. Custom. Results-Driven.

Engage new customers with a custom website and fresh social media content every single month. Our points-based digital marketing solutions give you an entire Marketing Team at a fraction of the cost!

Say goodbye to cookie-cutter marketing packages. Our flexible enterprise marketing plans let you spend points — like currency — toward whatever digital marketing activities you need.

Don’t waste your time with hourly estimates and slow-moving approvals. We create all the content you need every month at one low price.

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Marketing for Mid-Sized Companies

How It Works

Website Upgrades

1Choose Your Points

Select the points package that meets your needs. Plans start at 15 points. Upgrade at any time.

Web Design Layouts

2Define Your Goals

We take a deep dive into your business to understand what makes you tick. Then we create a custom marketing plan designed to reach your target customers.

Small Business Websites

3Create, Measure, Repeat

We’ll create a custom website for your business. Then we’ll add new content, review analytics and track your goals every single month.

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Inbound Marketing Done Right

You get an entire Marketing Team for less than the cost of a single employee!

Plans Start at $1499/month

How can I use my points?

Our Inbound Marketing program is structured around a “points based” system. This ensures flexibility and responsiveness to the seasonal shifts of your marketplace.

You determine the level that works best for your budget. We work with you to maximize results by selecting the activities with the best ROI potential.

  • Custom Website Development

  • Monthly Blog Posts

  • Social Media Management

  • Logo Design & Branding

  • Product Landing Pages

  • Search Engine Optimization

  • Buyer Personas

  • Marketing Strategy Sessions

  • Email Marketing Campaigns

  • Social CRM

  • Print Collateral Design

  • Any Digital Marketing Task You Need!

Enterprise Business Marketing Plans

3 Points Packages to Choose From

Need more points? We can customize a plan just for you!

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Point Values

The Points You Need

for Whatever You Need

SMART Goals Planning – 8 Points
In the first month, we take a deep dive into your business. We get to know your customers, your products, and how you operate. Then we turn that information into real goals that are Strategic, Measurable, Attainable, Relevant, and Time-based.

Buyer Personas – 3 Points Each
We create realistic examples of your best customers to keep your efforts focused and prioritized. Each persona has a name, photo, and biography to help you and your employees better understand what’s important to your clients in their day-to-day lives.

Logo Design – 4 Points
Your logo is often the first impression people have of your business. Make it great with a professionally-designed logo from Escape Plan Marketing.

Our experienced graphic designers will work with you to create a memorable mark that inspires credibility and instantly communicates what your company is all about. Plus, we’ll provide all the files necessary use your logo on print, signs, websites, pens… or anything else you need your logo on!

  • Full-Color Logo
  • Flat Black Logo
  • Flat White Logo
  • Print-Ready Vector Files
  • Web-Ready PNG Files

Brand Identity Bible – 24 Points
Your corporate brand is much more than a logo. It defines every way the public experiences your company.

We’ll create a comprehensive document defining how your brand is presented to the public. More than just a logo package, we will establish the corporate identity of your organization and its products, define approved fonts and company colors, update all logos to live in the same family, and provide guidelines for how and when to use each one.

  • Logo Design Package Above
  • Define Parent Company Slogan
  • Approved Corporate Marketing Colors
  • Approved Corporate Fonts, Headings
  • Define Corporate “Voice” for External Communications
  • Vector File Logo Package Including Black, White, Flat Color & Full Color Versions
  • PDF Brand Bible Document

Custom Website Development – 60 Points

Informational websites typically use about 60 marketing points to create. That total may vary based on the features and content you need. But, you’ll have an exact figure before we ever start work.

We recommend adding these points on top your regular plan over the first 2 months so we can stay on target with your goals. Alternatively, you can allocate enough points from your regular monthly plan to pay for the website over 12 months.

For example, if you’re on our 20-Point Regional Business plan. You would allocate 5 points a month for the website and still have 15 left for everything else.

What will my website look like?

We’ll create a completely custom website that tells your story, attracts qualified search traffic, and converts visitors into customers. Our experienced team is highly skilled at creating a unique website that’s all your own.

Escape Plan sites focus on telling your brand story in a way that resonates with your customers. At the same time, your site will communicate effectively with search engines to increase traffic and qualified leads.

As with all Escape Plan projects, this site will be QA tested to work on desktop, tablet & smartphone on all major browsers.

Security & Privacy

We install a suite of trusted WordPress security plugins to keep hackers out and ensure your visitors stay safe. To generate leads without compromising privacy, our forms are secure and spam-protected using Google’s latest ReCAPTCHA tools.

Finally, we’ll add a General Data Protection Regulation (GDPR) compliant privacy policy page to keep you legal and let visitors know how their information is used and protected.

Search Engine Optimization

Each page of your site will be optimized for Google and Bing. As we add more content over time, the site will automatically notify these search engines.

When the site goes live, we’ll let Google and Bing know that your new website exists and make sure they get each page indexed.

In addition, we’ll install and configure Yoast SEO Premium to increase your organic search visibility.

Reporting

Website traffic will be tracked via Google Analytics. You can sign in at any time to see how our efforts are paying off.

Social Media Posting – 4 Points
Escape Plan will work with you to create and post content on all your social media channels. We’ll source, comment on, and publish information relevant to your target audience on Facebook, Twitter, LinkedIn, Instagram or Pinterest. And we’ll add hashtags designed to attract new followers interested in those topics. On top of that, we’ll create custom graphics and post content specifically about your products and services.

But, here’s the key. You’ll still have full access to post in-the-moment photos and reply to comments or reviews from your followers.

  • 25 Unique Posts per Month
  • Blend of Custom and Curated Content
  • All Content Sourced and Verified
  • Graphics and Photos Include Your Company Branding
  • Monthly Posting Plan Provided in Advance

Social Channel Management – 1 Point
We’ll set up or update your business profiles on Facebook, Twitter, Instagram and more. Our social media experts know the correct sizes and best practices for cover photos, profile pics and all the info that goes into your public profile.

  • Set Up or Update Your Social Media Channels
  • Facebook, Twitter, LinkedIn Company, Instagram, Pinterest, Tiktok, YouTube Channel
  • Profile Photo or Logo
  • Size & Crop Cover Images
  • All Relevant Company Info

Social CRM – 4 Points
Escape Plan can listen and respond to reviews, feedback or questions on all your social channels. Our friendly support agents are trained to reply quickly, diffuse potential situations and notify you when someone needs help.

  • Respond to Customers on Facebook, Twitter and LinkedIn
  • Monitor and Reply to Reviews on Google & Bing
  • Diffuse Negative Comments or Reviews Before They Get Ugly
  • Boost Positive Reviews to the Top
  • Notify You When Customers Need Help
  • Ban or Remove Trolls*

*Trolls are individuals or organizations who deliberately try to make you look bad, but have not actually had a negative experience with your company.

Blog Posts – 3 Points
Keep your site updated with your latest news, products, and articles. Blogging with Escape Plan is super easy. You provide bullet points and key information. We handle copywriting, layout, images, SEO, and sharing on your social networks.

  • We Write the Content
  • Formatted to Look Fantastic
  • Includes 1 Licensed Stock Photo
  • Up to 10 of Your Own Images
  • Prepped & Submitted for Search Traffic
  • Shared On Your Social Channels

Email Blasts – 2 Points
Let current subscribers and potential customers know about new features, benefits, and company specials. You provide bullet points and key information. We handle copy writing, layout, images, and sharing on your social networks.

  • We Write the Content
  • Formatted to Look Fantastic
  • Includes 1 Licensed Stock Photo
  • Shared On Your Social Channels

Targeted Landing Pages – 4 Points
Take your product and service pages to the next level. Escape Plan’s keyword-focused Landing Pages are specifically designed to fit into your website, but stand on their own.

Each long-scroll page has everything a visitor needs to make a decision and convert to a customer. The content is highly-target for a specific keyword phrase representing a key location, product or service you want to feature. And every one contains a lead generation form allowing your visitors to take the next step in engagement with your company.

Search Engine Optimization – 1 Point per Page
You may already have an attractive website — and that’s okay. We can audit and optimize each page to ensure your best position on Google’s organic search results.

Monthly Report & Game Plan* – 2 Points
Each month, we provide analytics reports on your website and social media, measure them against your established goals, and make any adjustments necessary to your marketing plan.

Hosting & Security Updates* – 1 Point
Your website will live on our global content delivery network of secure web servers. All submitted information is encrypted to protect your visitors’ privacy and security updates are performed each month to protect your site’s integrity. Plus, we create daily content backups to ensure we could put the site back after the aliens blast our planet to kingdom come.

*These are the only required activities each month. The rest of the points are yours to use any way you need.
Escape Plan Marketing
Flexible Marketing Plans for Mid-size Enterprises

Built-In Flexibility

Our points approach to marketing helps your businesses decide month-to-month how you want to use us. It creates an on-demand and proactive response to your needs, letting us shift our focus to whatever you need.

Escape Plan Marketing works with you to determine where your points will best be spent. And then we get to work making the most of your time and our resources for your success.

When any special projects pop up, we can reconfigure your points to factor in those projects and build it into the mix.

Enterprise Digital Marketing Plans

Common Questions

Can I upgrade my points package any time?2020-03-11T17:06:17-04:00

Of course! Just let us know when you feel like your system isn’t working for you and we can increase our efforts to the next level.

Do you create customized packages?2020-03-11T17:06:23-04:00

Yep. Contact us to talk about pricing and points.

How many points does it take to build a website?2020-03-12T10:58:05-04:00

Custom websites typically use 60 marketing points. That may vary depending on your features or content, but you’ll get an exact count before we ever begin work.

You can add website development points to your first 2 months or allocate 5 points a month throughout the year.

How long will it take to build my website?2020-03-12T10:43:11-04:00

Our goal is to have your site live within the first 2 months of your plan.

Of course, deadlines work both ways. During the website development phase, we’ll be in constant communication to ensure we go live with a great site in the shortest time possible.

How do you monitor success?2020-03-12T10:44:37-04:00

Your success is measured each month against the SMART* goals we set at the beginning of your plan. You’ll get a report from Escape Plan every month so you can see exactly how our efforts are paying off.

*Strategic, measurable, achievable, relevant, and time-based.

When can I spend my points?2020-03-12T10:54:56-04:00

Prior to each month, we’ll work with you to determine exactly where your points will go. Then we lock in the activities to prevent scope creep and unexpected changes that can derail your plan.

No surprises. We take a good look at your promotional and event calendar to make sure nothing sneaks up at the last minute..

Can the points roll over?2020-03-11T17:06:54-04:00

No. But, the good news is you won’t need them to.

We plan all your digital marketing activities in advance, then lock in the plan so you get the full value of all your points. Every time.

How Many Points Do I Need?2020-03-12T15:34:03-04:00

Each points package is designed to provide the content you need to reach your business goals. Although we’ve created some convenient packages, you’re free to mix and match the activities that will produce the best results for your business.

When planning your points, think about everything you want to promote over the next year. Will a new website, social media and blogging be enough? Then choose the Local Growth plan. Need a much more aggressive schedule, go for the Nationwide Marketing plan.

How do I get started?2020-03-12T15:34:18-04:00

If you’re in the Charlotte metro area, we’d love to get together and buy you a cup of coffee. If you’re outside the area, we’ll be glad to set up a video conference with your key stakeholders.

Contact us here to get started.

Escape Plan Marketing
Escape Plan CEO Drew Horine

Want to know more?

Let’s chat about your goals over a (virtual) cup of coffee. Click below to schedule a video conference.

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