Hey, Google, what day is it? Today’s the day we learn about the rocket science behind SEO for small business. It’s time for your Monday Morning Rocketfuel.
“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” -Stoney deGeyter
The single most common question I get asked is “how do I get my website to the top of Google?”
It usually gets lobbed my way at networking events by someone hoping for a magic pill. As If I could (or would!) reveal the secret formula for search engine optimization at the Business After Hours.
So, what the heck am I doing writing about it in a 2-minute email?
SEO for small business is critically important to your survival. But for most people, it’s a combination of voodoo and rocket science. This guy’s 112-step SEO Tutorial for Beginners is a perfect example.
I want you to succeed. But, you need to understand you can’t just throw a couple hundred bucks at SEO and forget about it.
To rank on search engines, you have to consistently
create high-quality content
on a well-developed website
connected to multiple channels of distribution.
If you’re not doing all three of those, you might as well get out the shovel. Your website just became the best place online to hide a dead body.
We’re going to spend a few weeks talking about SEO for small business. This week, start thinking about the kinds of content your customers would find useful.