Should I Be On Social Media?
Many small businesses jump on social media because of the false assumption that it’s free.
While there may not be a fee to put up a Facebook page or LinkedIn profile, social media marketing does take time, effort and expertise to get results. How much you’re able to do depends on whether you’ve got a ton of time to invest or the budget to hire an expert.
It’s important to understand that nothing happens in a vacuum. Social media works together with your website, online reviews, offline advertising and face-to-face networking.
That said, there are over 2 Billion people on Facebook right now. It’s a safe bet that 98% of your customer are there, too.
When working with local contractors and trades-people, we recommend a four-pronged approach.