Can Small Business Compete with Big-Box Retailers?

As a small business, you know your main competitor is not the other guy across town who does the same thing. It’s the giant alien invaders who move in and assimilate an entire city block.

Competing against the likes of Walmart, Amazon and Olive Garden is tough. They have bigger stores, more money, and better brand recognition.

Sometimes it feels like you’re battling phaser cannons with a BB gun.

Sure, you have better products and customer service. But, that doesn’t seem to be enough to take on the Borg.

If almost everyone checks you out online, doesn’t it make sense to have an awesome web presence?

But, I can’t tell you how many times I’ve stepped into a local business and heard, “Yeah, we’ve got a website. But, it’s not very good.”

Second most common is, “Our Facebook hasn’t been updated in forever.”

A crappy, neglected website smells like a business that’s given up. Nobody wants to go there.

If your front-line employees are embarrassed to give out your website, it’s time to make a change. That old and busted site is costing you customers every single day.